Reebok Maison Margiela Instapump Fury Memory Of - White (Project 0)

Reebok x Maison Margiela Collaboration SS22

For the latest chapter in the Parisian fashion house’s collaboration with the American sportswear brand, creative director John Galliano interprets a series of Reebok classics through Maison Margiela’s signature concept known as the memory of.

These Reebok Instapump Fury were designed with Maison Margiela, the Paris-based fashion house which creates uniquely unconventional principles and follows the philosophy that deconstruction and heritage go hand in hand. These shoes are inspired by the concept of "Memory Of" which is a process evoking the memory of something that used to be there, but no longer exists. The result is a reworked, deconstructed, and essentialised version of a Reebok icon with only the memory of the original left.

RELEASE of the Reebok x Maison Margiela Instapump Fury Memory Of - White (Project 0) is Friday, 20h of May.