Maison Margiela. Paris, France.

Maison Margiela is a Parisian Haute Couture house founded on the principles of non-conformity and subversion of norms. Under the creative direction of John Galliano, traditional dress codes are inverted and redefined in an analytical wardrobe for the digital age. Driven by instinct, Maison Margiela is devoted to uncompromising creativity invigorated by values of authenticity, radicality and self-expression. Revolutionary and cutting-edge, the Maison’s raison d’etre is the philosophy of Belgian designer Martin Margiela, who founded the fashion house in 1988.
Maison Margiela’s distinguishing elements, notably its blank, white label with four stitches, its numerical code and the use of brush-stroked white paint, continue to represent the Maison’s signature today.