This past weekend (October 2nd –5th, 2025), we hosted a focused, hands-on activation with Timberland to celebrate the brand’s Fall/Winter 2025 campaign, “Advice of an Icon.” The event folded Timberland’s heritage into a local experience: large visuals of the brand’s icons framed a small but carefully staged workshop where visitors could get a Timberland classic customized live by Emanuel Izquierdo ( @eido.style ), a visiting artist from Munich.
The activation emphasized three Timberland silhouettes that have shaped the brand’s legacy and streetwear currency: the 6-inch Premium Boot, the Boat Shoe, and the Euro Hiker. Around the OUTBACK space, each icon received its own visual treatment — large-scale imagery and product displays that encouraged touch and closer inspection. The campaign’s creative throughline — celebrating craft, ritual and heritage — translated well to an in-store setting where product history and individual customization intersected.
The weekend’s pièce de résistance was a live custom-station run by the Munich-based artist Emanuel Izquierdo who used a high-heat burning method to engrave designs directly into the nubuck/upper material of the boots. The technique — essentially leather pyrography adapted for footwear — uses heated tools that are commonly reported to reach around 650 degrees, which produces the crisp, permanent marks seen on the finished pairs. From the attendee perspective, the process felt visceral: sparks of heat, a focused, surgical hand at work, and the slow reveal of darkened, textured lines that transformed a classic silhouette into a singular object.
Seeing the three icons side-by-side made the campaign’s intent tangible. The 6-inch boot read as ritual and utility; the Boat Shoe brought a heritage, summer-by-the-sea reference; and the Euro Hiker connected to Timberland’s exploratory, functional design language. The customizations — ranging from subtle monograms to larger illustrative motifs — showed how the base silhouettes can carry personal storytelling without losing the product’s original identity. Several pairs left the event that afternoon with one-off burn marks that will age with the wearer. The burning method creates an indelible surface alteration, so the results are permanent and should be considered part of the product rather than a removable decoration.
The crowd was local but enthusiastic: people were amazed about the customization station, took photos of the workbench, and lingered at the product displays to compare finishes. The vibe balanced a gallery-like respect for craft with the casual excitement of a pop-up. Staff and brand reps were on hand to explain materials and the campaign ethos, and social sharing was constant; attendees posted their “made-here” boots under campaign hashtags and local store tags.
Special thanks to everyone who stopped by and supported us. We are proud to have such a loyal community.
Much appreciated, Team OUTBACK
